Search Engine Optimization for BING Search
Buried within the ‘help files’ of the site, there are several wonderful clues to assist web site owners, web site marketing and promotion firms and search engine optimization (SEO) professionals in gaining visibility within search engines like BING search.
It came from the statement of Microsoft, the owner of BING search that if you want a better chance of being indexed properly within this engine, then perhaps you should look into hiring a reputable SEO firm to assist you. This makes complete sense from BING’s point of view. A professionally optimized site will allow their aptly named spider, BINGbot, to easily read, navigate through and thus relevantly index the web site properly. By optimizing your web site in accordance with BING’s guidelines, you stand a much better chance of being found when it counts the most – when someone is searching for your goods and services.
BING readily admits that BINGbot will actively be using Meta tags for part of its web site analysis. Similar to other search engines, the ‘title tag’ again appears to be the most heavily weighted within the algorithm, followed closely by the Meta Description Tag and if you read between the lines, it is suggested that your best ‘keywords’ should be included in both places.
Content of course is still king when it comes to BINGbot’s ability to put the entire puzzle together. Apparently, at this stage, the Bot does not read text within a graphic, so if you have important keywords contained within a graphic, they strongly suggest you move those keywords into plain old text format.
BING Search calls for pages to be under 150K in size, suggesting the Bot will either simply stop reading after this point or in a worse case scenario, may measure/weigh the page size before reading and simply skip the page all together. In actuality, a page size of 150k could contain a lot of relevant text content, but add a few fancy graphics in there and the total can add up quickly.
An interesting point within the guidelines suggests that words within headers, footers and tables will not be read. Again, simple text is the rule of thumb. This may cause some web sites to need a complete redesign. Graphics with long or non-content supported ALT tags will also be dismissed. This is very similar to the rules from other major search engines, as it provides somewhat of a safeguard against sites that stuff keywords in an attempt to fool or “spam” the engines into thinking they are something they are not.
Linking, as per usual, will be an important part of BINGBot’s equation. They offer two suggestions as to which links will be deemed the most important: links from the main page and links no more than three levels deep. This means all hyperlinks on your site should be accessible within three clicks or less from each other for maximum effectiveness. A three deep scenario is probably the beginning of the parameter. It will surely offer a deeper crawl as it becomes more sophisticated.
Submission to BING Search is offered freely by Microsoft but two rules must be followed.
First, search to see if your web site is already contained within their database. There is no need to resubmit if they already have you indexed. Second, the submission procedure is manual and is not accepting automated submissions at this time. Therefore you must enter a presented code into the appropriate field along with your URL before being allowed to submit (http://search.Bing.com/docs/submit.aspx).
This engine is already a major player and if the search industry rumors are true, BING Search will be taking on the Google and Yahoo!’s of the world for dominance within the marketplace. By following a few simple guidelines and BING specific SEO procedures, your web site will be showing up with the best of them.
We at aYwaa group located in Kuwait can bait on that. Being a prominent player in the web solution market, we offer co-related services like design, development, SEO, marketing etc. for clients of Kuwait.
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