Many of aYwaa Web Services staff have been used to dealing with large business and commercial systems requiring a high level of quality control and checking. We apply such procedures to our website and marketing work.

When designing websites, we validate all website code and test the website with a number of browsers including IE6, IE7, FireFox and Safari. We test all new websites on both PCs and Macs, and on a variety of screen resolution and monitor sizes. All new websites are automatically checked with regards to accessibility and color blind issues. We also regularly check all links (internal and external) are working, including those to other websites. Amateur websites will often look very good on one browser or one operating system, but look poor on different browsers. This is due to a lack of knowledge and no checking or validation process. aYwaa Web Services have a set of quality checks we work through at the end of the website design process to ensure our websites correctly function on all browsers and perform well in the search engines.

All search engine optimization work uses 'ethical' or 'white' search engine optimization techniques. We do not risk client websites being blacklisted from Google through use of 'keyword spanning' or any other similar technique. When acquiring links for websites, we take care to exclude those from link farms which are potentially harmful to the website. Unlike many of our competitors, we do not outsource our search engine optimization work, but keep this in house where we can keep greater control over its quality and execution. We have a range of different levels of search engine optimization work, ranging from bi-annual checks on websites through to twice weekly checks in competitive markets. Part of this work is to ensure the website is functioning 100% correctly with nothing present that could hinder the search robots from viewing and indexing the page. It is this consistent drive for high quality websites that underpins much of our search engine optimization work and is why we have retained clients in this area since 2002.