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| Social Networking |
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A huge number of Social Networking Sites have sprouted in the last few years and many more will no doubt jump on the bandwagon in the future, it’s important to get involved with the bigger names and use them in a way that plays to the strengths of you and your products/services. One of the key benefits of online networks is that the active ones are very attractive to Search Engines, like Google, and you are likely to achieve a higher ranking in the searches than you would otherwise, so make sure that your content is something you’re proud of, because you don’t want your clients finding you for the wrong type of stuff.
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| It’s important to understand the objectives of Social Networking: |
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To build a strong and recognizable personal brand. |
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To build a strong and recognizable product/service brand. |
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To build a strong network of advocates who like, trust and respect you and your business offerings. |
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To become more “findable” for people who are seeking your products/services. |
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For your current and future advocates to be comfortable recommending you. |
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To meet new and interesting people and build your network. |
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| Why is a strong Reputation in the Marketplace important in today’s world? |
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| Reason 1: |
If your competitors aren’t already doing it, they soon will be! If you get there first, then you're harder to beat. |
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| Reason 2: |
People you are meeting may Google you beforehand, these could be clients, prospective employers, prospects, etc. What they find when they do makes a big difference to how you will be perceived. |
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| Building your reputation in the marketplace |
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To create a powerful network of advocates who know, like, trust and respect you and what you do. People prepared to recommend you to others for your expertise or products. |
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To demonstrate your expertise through valuable content and advice in a way that means people you know will happily refer you and people who don’t know you can find you more easily. |
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It’s important that you actively build on both fronts – recruiting new people to your network on the one hand, whilst also building up your content and reputation on-line. |
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| Our Social Network Development Features: |
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| - Polls /Surveys |
- Community Chat |
| - RSS - Content Syndication |
- User Role Administration |
| - Photo Sharing, Ratings Comments |
- User Directory |
| - Discussion Forums |
- Users Homepages |
| - Personal Profiles |
- User Registration |
| - User Administration |
- Activity Reporting |
| - Blogging |
- Newsletters |
| - Presence Awareness (who's online) |
- Audio/Video Sharing |
| - E-Commerce |
- More... |
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